Privacy Policy

Privacy Policy

Day’s Leasing of Car Hire Ltd (Day of Swansea) t/a Day’s Leasing, Swansea Road, Gorseinon, Swansea, SA4 4LL (“we”, “us”, “our”) is committed to protecting and respecting your personal data.

This policy explains:

• What information we collect about you
• How we use your information and our lawful bases for doing so
• Who we may share your information with
• How long we keep it for
• How we protect it
• Your rights under UK data protection law
• How to contact us

We may update this policy from time to time. Please check this page periodically for updates. Where changes are significant, we will notify you directly.

Information We Collect

We collect personal data when you interact with us via our call centre, website, digital platforms, or partners. This may include:

• Personal details (name, date of birth, address, employment, contact details)
• Banking and financial information (income, expenditure, credit history)
• Lifestyle and home ownership information
• Device identifiers such as IP addresses
• Cookie information (see our Cookie Policy)
• Records of communications with us (emails, call recordings, notes of conversations)
• Any other information you choose to provide

Our services are not directed at children and we do not knowingly collect personal data relating to children.

How We Use Your Information & Lawful Bases

We only process personal data when we have a lawful basis under the UK GDPR. These are typically: contract, legal obligation, legitimate interests, or consent.

Examples include:

Our “legitimate interests” include operating our business in a secure, efficient and customer-focused way, while complying with applicable legal and regulatory requirements.

Marketing Communications

We may use your contact details to send you information about our services. You can withdraw consent or opt out of marketing at any time by:

• Using the unsubscribe link in our emails
• Contacting us at the address below

Automated Decisions & Profiling

We do not use automated decision-making or profiling that has legal or significant effects on you.

Sharing Your Information

We never sell your information. However, we may share it with trusted third parties where necessary to provide our services or comply with the law, such as:

• IT, marketing, financial services, delivery providers, dealer groups, debt collection agencies
• Insurance providers
• Fraud prevention agencies and industry associations
• Regulators and law enforcement (e.g. FCA, police, HMRC)

Where a third party acts as an independent controller of your data, we will provide you with their privacy information.

International Transfers

We do not routinely transfer your data outside the UK. If this is ever required (for example, if a cloud service provider stores data overseas), we will ensure appropriate safeguards are in place, such as UK adequacy regulations or Standard Contractual Clauses.

How Long We Keep Your Information

We only retain your personal data for as long as necessary.

• Customers and ongoing relationships: retained for statutory or regulatory periods.
• Prospective customers: retained for a shorter period, unless you become a customer.

After this, data will be securely deleted or anonymised.

How We Protect Your Information

We apply appropriate technical and organisational measures to keep your personal data safe. This includes encryption, secure storage, restricted access, staff training, and regular monitoring of our systems.

Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request erasure of your data (“the right to be forgotten”)
• Restrict or object to our processing of your data
• Opt out of marketing communications
• Receive your data in a portable format for transfer to another provider
• Lodge a complaint with the ICO

Some rights may be limited where exemptions apply (e.g. legal obligations).

Contact Us

If you have any questions or concerns about how we use your data, please contact:

Data Protection Contact
Day’s Leasing
Swansea Road
Gorseinon
Swansea
SA4 4LL
📧 [Insert dedicated DPO or data contact email here]

If you are not satisfied with our response, you can contact the Information Commissioner’s Office (ICO):

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Online: https://ico.org.uk/global/contact-us/email/